Classic packaging. The 'OXO Cube'.
This product, in the shape of a cube has been packaged in an ingenious
way. Each cube is wrapped in foil and placed inside a card box. The white
OXO lettering on the red background design is very simple but effective.
This design has barely changed throughout the last hundred years.
Today more than two million OXO cubes are sold each day and more than
half of all British Households use them. The product itself consists of
beef extract used to create gravy. All you need to do is to break up a
cube into boiled water.
The Oxo cube consists of beef extract.
It was the German chemist Baron Justus von Liebig and the Belgian engineer
George Giebert who eventually developed a technique to extract large quantities
of beef extract from carcasses.
Together they established the Leibig's
Extract of Meat Company which later became known as 'Oxo'.
During the First World War the cubes were sent out to British troops and
over a 100 million cubes were consumed from 1914 to 1918. Foil serves
as an excellent barrier against moisture entering the pack as well as
giving protection from ultraviolet light and oxygen.